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  MOBICON acquired Alfa Elektor (2020-02-02)  
MOBICON, an electronics distribution group, listed on the Hong Kong stock exchange, through its subsidiary MOBICON-MANTECH INTERNATIONAL, has recently acquired a controlling stake in ALFA ELEKTOR, a Portuguese electronics distribution company, headquartered in Braga, with branches in Guimaraes and Lisbon.

, was established in May of 1986 by Mr Narciso Gomes, who remains at the helm of the business, assisted by Mrs Emilia Marques.

ALFA ELEKTOR has over the years asserted itself as a disrupting brand for electronic components, electrical parts and equipment, tools and measurement instruments, as well as consumer appliances.

The strategy behind the acquisition is one intended to bring growth and sustainability to both organisations.
With MOBICON’s resources, specially its purchasing logistics, resources and close access to Asian suppliers, ALFA ELEKTOR is now poised to grow and compete with leading distributors in Europe.

The team of newly combined and experienced operational and executive management in both institutions gives both companies the competitive advantage that guarantees delivery on shareholder’s objectives.

In Portugal, ALFA ELEKTOR is proud to already be serving some of the larger manufacturing and service organisations, as well as universities as well as research and development institutions in Portugal, and the public at large.

With this new joint venture, ALFA ELEKTOR will add additional value to its customer base, by the delivery a wider range of products, faster service and do all the above more competitively.

MOBICON group chairman, Dr Measure Hung, and Mr Manuel Moutinho, MANTECH’s CEO and born in Portugal, have recently visited Portugal to meet the new partners and familiarise themselves with this new and exciting venture and region.  During the visit, the staff of ALFA ELEKTOR was assured of the total and unconditional support for the challenges and opportunities that lie ahead.


Alfa Elektor was founded on the first of May 1986 by Mr Narciso Gomes, who remains at the helm of the business, assisted by Mrs Emilia Marques.

Guimaraes, a town near Braga and Porto, is where Alfa Elektor opened its first store, from where it relocates to Braga in the same year.

In 1992 Mr Gomes changed the incorporation format of the business from sole proprietor to a limited liability company.

In March 1999, Alfa Elektor returns to Guimaraes, into a relatively large store of 220 square meters.

It is in this era that Alfa Elektor reaffirms its values and strategies based on product quality, variety and service excellence.   This, all based on one core believe… That the customer always comes first !

In 2001, Alfa Elektor moves into its newly acquired, large and modern premises, located in Braga’s entrepreneurial centre, as it is called.

2006 triggers a new expansion… The opening of the branch in Lisbon - the capital of Portugal.

Today Alfa Elektor finds itself as a mature company, having endured and survived the many economic challenges of the recent decade.

One of the challenges that remains, is the need for improved communications with customers in the cyber space.   This became one of Alfa Elektors’ more recent and primary objective... To improve its website and e-commerce facilities.

In recent months, Alfa Elektor joined forces with the MOBICON group, where the group took a 51% share. This move is aimed at taking Alfa Elektor into a space, where its vision can be realised… That is, to become a leading and increasingly recognised distributor industrial and consumer electronics.

The MOBICON group, is listed on the Hong Kong stock exchange. With this new venture, the group aims to also continue with it’s diversification and growth.
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